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10 Things Entrepreneurs Should Be Tweeting About

by on November 17, 2012

10 Things Entrepreneurs Should Be Tweeting About

Author: @LewisHowes

Apart from creating a vibrant branded Twitter account for your
startup, business owners should consider creating their own personal
account on Twitter. Fans and followers often want to connect with the
person behind the brand.

Giving customers and prospects a glimpse into the entrepreneur’s life
and mindset can allow them to cultivate a deeper relationship with
customers separately from the brand. The goal, of course, is to
increase customers’ loyalty to the brand.

Here are 10 things every entrepreneur can tweet about, which can allow
your clients and prospects to see another side of you:

1. Personal news: Share the big events of your personal life —
vacations, weddings, births — the type of info you’d share with close
friends. It can help keep your followers feeling like they’re “in the
loop.” You’re also more likely to make a connection with followers who
have experienced something similar.

2. Mistakes and lessons: Sharing mistakes and what you learned is a
sign of growth, not weakness. Try doing a “What I learned this week”
tweet and see how your followers respond.

3. Answers to questions: If someone asks a question on Twitter and you
know the answer, share it. This can also be a way to develop a FAQ
within your industry, which you can later point them to via a link.

Related: 5 Tips for Using Social Media as a Customer Service Tool

4. Links to articles: They key to sharing articles is to also include
your unique opinion. Let others know why you liked or didn’t like an
article.

Just remember that your opinion paints a public image, which means you
should be cautious about which opinions you choose to share — ideally
only those which are congruent with your market. Keep the rest to
yourself.

5. Pictures of unusual things you see: If something catches your
attention, it’s probably going to catch the attention of others, too.
So why not share it? This includes visually impressive products, food
and architecture.

6. Wisdom from the book you’re reading: When you hit a “golden nugget”
of wisdom in a book, share it. It not only shows that you’re well
read, but that you value wisdom. Those are two things that can only
help your reputation.

7. Interesting advertising: When a billboard or any other advertising
catches your attention, take a picture and tweet it. Everyone can
benefit from seeing smart marketing.

Related: Want Better Twitter Results? Try These Effective Types of Tweets

8. Fun purchases: Sharing your recent purchases, such as music, video
games or sports equipment can stir up comments and conversations from
others that have bought similar items and enjoy the same kind of
entertainment.

9. Share wisdom from outside the world of business: Quotes from sports
heroes, military leaders and artists can teach us about innovation and
leadership, which are essential to business success.

10. Your work: The greatest links you can share are links to your
personal work, but don’t limit that to what you do professionally
only. If you have a hobby or passion for something creative, share it.

What types of tweets would you add to this list? Leave a comment below
and let us know.

Link to original post:
http://www.entrepreneur.com/blog/224972

Read more stories about: Twitter, Personal branding, Social media
marketing, Twitter marketing

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